Since the end of the draft in 1973, the gap has continued to widen between those who serve and those who don't. Therefore, the ideals of the Marine Corps–selfless service, fidelity, honor, courage and commitment–have become misunderstood and increasingly obscure.
The goal of the America’s Marines campaign was to reconnect Americans of every age, ethnicity, social class and geographical region with the Marine Corps. From the beginning, America's Marines was much more than a television spot. It was a national tour that included the agency, 36 Marines, and both documentary and film crews.
The commercial was shot in eight locations nationwide. During each tour stop, we invited Americans to come watch the filming and, more importantly, connect with the Marines featured in the commercial. The documentary crew captured these interactions and created 3 to 5 minute webisodes from each location. These were uploaded to a new website specifically created for this campaign. At OurMarines.com, Americans could follow the tour through photos, videos and a blog, each of which was updated after every tour stop.
Our.Marines.Com
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Train station signage
