In 2010, the United States Marine Corps and The Ultimate Fighting Championship, the premiere mixed martial arts organization, began a partnership.

The result was a multi-media campaign that leveraged the shared attributes between the two groups of warriors and accentuated the one major difference–the men and women of the Marine Corps engage in actual combat where they face the ultimate sacrifice in defense of our nation.

An intro video launched the partnership during the UFC 107 pay per view event, a historically commercial-free environment

Online banners teased a web series about UFC fighters taking on Marines

A trailer for the web series was released during another UFC pay per view event

A 3 part web series was released online over the next several weeks

At UFC.com/Marines, visitors could watch the web series or link to relevant content on Marines.com