This campaign is based on an age old Marine Corps phrase, "Marines run toward the sounds of the guns." It's so powerful because it's so counterintuitive. After all, most people hear the sounds of the guns and run in the opposite direction. We changed "guns" to "chaos" to reflect the broad spectrum of threats Marines face today – from bad guys with big guns to natural disasters – and appeal to Millenial youth interested in making a positive impact in the world. Which way would you run?
See it live here: marines.com/global-impact/toward-chaos
TELEVISION
The commerical ends as the Marines and chaos are about to meet. On Marines.com and Facebook.com/MarineCorps you can see what happens when they do through an original web series filmed on the front lines by the Marines fighting on them.
MARINES.COM
WEB VIDEO - HAITI
WEB VIDEO - MARJAH
POSTER
PRINT
