Idea: Elevate F1’s oldest tradition with new technology.

F1 is the world’s most innovative sport.
With one exception, the trophy.
Which hasn’t changed since 1906.
That's right. For the last 118 years, F1 drivers have been rewarded for a lifetime of work only to kiss the same lifeless trophy.
So, as an official tech sponsor of F1, we took the long-held tradition of kissing a trophy and elevated it with smarter technology.

Behold the world's 1st Kiss Activated Trophy that lights up in the winning driver’s national colors.

Awards:
THE ONE SHOW - Shortlist X 9
THE ONE SHOW ASIA - Silver, Bronze
CLIO SPORTS - Silver X 1, Bronze X2