IDEA: The cure for senior loneliness isn’t another video call. It’s a bazooka.

Senior loneliness is more than a sad reality. It's a medical minefield, increasing the likelihood of dementia, heart disease and stroke. In 2019, a staggering 1 in 3 seniors reported feeling lonely. In 2020, in the midst of a global pandemic, senior loneliness became an even bigger problem. So we turned to an obvious solution. E-sports. E-sports?

Introducing the Get Got by a Gran Challenge. We recruited seniors in lockdown, trained them in E-sports and dared young gamers across the globe to battle it out with them on Senior Citizen’s Day. Then, we streamed the whole thing live on Twitch - bringing two unlikely communities together to combat each other and loneliness.

Awards
THE SHORTY AWARDS - Gold
CLIO SPORTS - Bronze
ONE SHOW - Shortlist