“Groundbreaking”
-Chicago Tribune
IDEA: Turn every street named after MLK into an immersive history lesson during MLK day.
BACKGROUND:
At a time of escalating racial unrest, the pandemic forced museums dedicated to shining a light on the significance of black history to close.
OBJECTIVE:
Use technology to educate and immerse people of all ages and ethnicities in black history during Black History Month without exposing them to the dangers of COVID-19.
AWARDS
One Show Silver Pencil
Webby Winner X 2
CLIO Bronze X2
Shorty Award Winner X2
Created AR statues inspired
by real MLK supporters.
Enabled any phone to scan any MLK street sign using image recognition technology.
Used AR to bring an immersive experience
featuring MLK’s “I Have a Dream” speech to every MLK street.
The result was immersive, entertaining and educational.
