IDEA: Bring the magic back to the grocery run.

Food Lion is a chain of 1100 grocery stores in the Mid and South Atlantic states. With Publix and Wegmans hot on their heels, they asked us for an anthemic spot that would make shoppers feel good about Food Lion. We came up with the idea of "Life's better with the lion" and paired a young boy with a lion for a magical day.

Featured in Communication Arts and Creativity Online.