Idea: Turn every treadmill in America into a fundraising machine.

Youfit Health Clubs is a proud sponsor of the Miami Children's Health Foundation 5K. But like most 5K races, participation is limited to those who can run in that city. Which means donations are too. To help increase participation and donations, we developed the first ever live-streamed virtual 5K. By utilizing pace runners livestreaming along the course, installing special treadmill trackers and building an app to track race progress, we enabled Youfit members across the country to run in real time (and raise money) with thousands running in Miami.