We helped American Standard discover and articulate their purpose: to raise the standard of living around the world. That's why for every toilet sold, American Standard donates a latrine to a developing nation. We named the program, "John for a John", and told the stories of every John, Syed, Dhali, Kazi in every medium.
PRINT AD COPY: BATHTUB
We hold ourselves to the highest standard: hers.
I was born with an auto-immune disease. That means germs really, really like me. So mom protects me like an owl, no wait, hawk. But owl too because she’s really smart. She says she can relax when I’m taking a bath because it’s like a force field from germs. I think that means it’s like a wall you can’t see. Sorta like my mom’s love. I can’t see it, but I can feel it.
PRINT AD: HOTEL MANAGER
We hold ourselves to the highest standards: His.
My official title is Hotel Manager but it could be room service delivery guy, maid, babysitter, therapist. This hotel is my home away from home. And I’ve got company coming over every single day. They’re like guests in my house. So everything has to be the best – the highest thread count, the finest marble, the freshest produce. When you treat everyone like family, it really changes your perspective. Because nothing is more important than family.
